In a mesmerizing fusion of tempo and tick-tock, Pro Hunter, the pioneering luxury watch customization brand, has teamed up with Armada Music, the world's largest independent dance record label, to celebrate Armada's 20th anniversary. These two global titans have birthed an extraordinary limited edition watch collection that symbolizes the compelling blend of the EDM universe and the realm of luxury watches.
This groundbreaking collaboration marks a momentous milestone in both the horology and dance music industries. The unique partnership has spawned a collection of ten spectacular Pro Hunter x Armada Music timepieces that embody the concept of time's passage and our shared experience within it. The collection beautifully captures Armada Music's two-decade journey and the legacy the brand has cultivated in the dance music industry.
In a tangible tribute to Armada's globally spanning presence, each meticulously customized 41mm Rolex Submariner Ref. 124060 showcases a stealthy, matt black DLC coating and a sandblasted matt bezel insert sporting a vibrant blue triangle. The shiny black dial flaunts the word 'SUBMARINER' in Armada Blue, along with the sweeping hand, which proudly bears the iconic record label's logo on the arrow. This color scheme mirrors the brand's three offices around the world, reflecting Armada's significant achievements in the dance music landscape over the past 20 years.
Inspired by the pulsing bass line and the intoxicating cobalt strobe light that characterize the throbbing heartbeat of the EDM scene, the Pro Hunter x Armada Submariner watch collaboration encapsulates the vibrant energy and enduring legacy of Armada Music.
Pro Hunter's Creative Director, Nikita Choraria, expressed her exhilaration about the partnership, "The Pro Hunter x Armada collection merges craftsmanship and creativity. It embodies Armada's vast contribution to the electronic music scene, resulting in truly unique timepieces that resonate with music enthusiasts and watch collectors alike."
Armada Music's co-founder, Maykel Piron, mirrored this excitement, stating, "The partnership is a symbol of our journey and the new path we're venturing on. We are thrilled to celebrate our 20th anniversary with these exceptional timepieces, which reflect the passion and dedication to an elevated human experience that both Pro Hunter and Armada Music share."
Encased in an exclusive matt black DLC presentation box lined with signature Armada blue suede, each of these limited edition watches is a tangible embodiment of Armada Music's influence and success in the dance music industry. With eight of the ten timepieces already pre-sold, this compelling collaboration between Pro Hunter and Armada Music signifies a moment in time where the beat of EDM and the ticking of luxury watches harmonize in perfect rhythm.
The remaining Pro Hunter x Armada Submariner watches are available for purchase exclusively through the Pro Hunter website. This collaboration not only celebrates the milestone anniversaries of these brands but also symbolizes their shared appreciation of the concept of time passing, creating a timeless, physical representation of dance music's rich legacy.
ABOUT PRO HUNTER
Founded in London in 2008 by Kamal Choraria, Pro Hunter is the pioneer of modified steel Rolex sports watches. Inspired by a rare black-coated Submariner made by Rolex for British Army officers in the 1950s, Kamal set out to recreate a modern iteration of the military watch. Today, Pro Hunter continues to be synonymous with exclusive, performance luxury for active collectors, with Nikita Choraria, Kamal's daughter, leading the brand as Creative Director. Pro Hunter collaborates with esteemed partners and is available in exclusive retailers worldwide.
For more information, please visit discoverprohunter.com.
ABOUT ARMADA MUSIC
Armada Music is the largest independent dance music label in the world, founded in 2003 by Armin van Buuren, Maykel Piron, and David Lewis (AR-MA-DA). A six-time winner of the IDMA for ‘Best Global Label’, Armada Music boasts the globe’s biggest dance music catalog of over 40.000 titles and a mouth-watering artist roster. Promoting dance music all over the world from its offices in Amsterdam (HQ), New York, and London, Armada Music represents and cultivates the creative exploits of some of the biggest players in the electronic music game, including Armin van Buuren, ARTY, Audien, Brando, Cat Dealers, D.O.D, Ferry Corsten, Jan Blomqvist, Loud Luxury, and Tensnake. Through this star-studded dance music army, Armada Music collects over 1 billion streams per month, secures weekly airplay on the biggest nationwide broadcasting stations (such as BBC Radio 1 and Sirius XM), and frequents the top spots of the U.S. Mediabase Dance Airplay charts. Continually bringing out the best in its artists has led to various high-magnitude achievements, including Armin van Buuren’s Grammy nomination for ‘This Is What It Feels Like’, Lost Frequencies’ Diamond Award for exceeding the mark of one billion streams on Spotify, and the huge success of Loud Luxury and Brando in the U.S. and beyond. A global brand outfitted with the esteemed ‘Armada Invites’ events, state-of-the-art, in-office facilities (The Club!, the radio studio, and two production studios), producer platform Armada University and over 1 million followers across its biggest playlists, Armada Music can look back on many wondrous years while pulling out all the stops to ensure plenty more. For more information, please visit armadamusic.com.