As Mixmash Records celebrates two decades of shaping the dance music landscape, it's gearing up for an unforgettable Miami Music Week kickoff. Founded in 2004 by renowned DJ and producer Laidback Luke and his manager Olga Heijns, Mixmash Records has been a pivotal platform for emerging talent in the dance music realm. The label's 20th anniversary festivities begin with the highly anticipated Mixmash 20 Years Pool Party, a testament to its enduring legacy and influence.
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Over the years, Mixmash has been instrumental in the careers of dance music luminaries such as Avicii, Steve Angello, Deorro, Steve Aoki, and Dimitri Vegas & Like Mike. Its catalog boasts iconic tracks like "Show Me Love," "Turbulence," "Oh Yes (Rockin' With The Best)," "Step Back," and "It's Time," highlighting the label's commitment to innovation and talent. This commitment is the essence of Mixmash's DNA, connecting its diverse music projects and artists.
In 2013, the label expanded its reach by introducing its sub-label, Ones To Watch, further cementing its role in discovering and nurturing new talent. Thanks to this initiative, tracks like "Koala" by Blasterjaxx, "Bring It Back" by Will Sparks, and "More Cowbell" by D.O.D have become staples in the dance music scene.
Mixmash Records is renowned for its Takeover events, which have provided a platform for new talent and hosted legendary back-to-back DJ sets by industry heavyweights like Cedric Gervais, Diplo, Hardwell, and David Guetta. These events, especially the Mixmash Miami pool parties, have become a hallmark of the Miami Music Week experience, offering fans around the globe unforgettable memories and surprise performances. You don't want to miss the super secret b2b2b this year!
The 20th-anniversary celebration is set to include reworks of classic records, throwbacks to past events and releases, more global Takeover events, and sample packs. Fans can look forward to a year filled with Mixmash nostalgia and new ventures, starting with the Mixmash 20 Years Pool Party, which promises to be the highlight of Miami Music Week.
Tickets for the most legendary party of Miami Music Week are now available. As Mixmash Records embarks on its 20th year, the legacy of Laidback Luke and Mixmash Records continues to thrive, setting the stage for the next generation of dance music stars.